Modern life is both busy and hectic, and so is modern menswear. Loads of brands, lots of start-ups, a real plethora of choice, but no time to check them all out and find the stuff you are really going to like. So what do you do? You visit the same shops, buy from the same brands and before you know it, you’re stuck in a sartorial rut.
My Theresa has become my go-to for brand discovery and I have found it to be a great place to have a browse and unearth pieces that will really add something special to your wardrobe. It is also a great place for keeping on top of new and emerging names and this is one surefire way to keep things from becoming stale and rather dull.
I’ve decided to take some of the guesswork out and put together a list of some new brands I’ve discovered that it’s time you started to pay attention to, before your mates do.
Investment Outerwear By Hanro
Understated luxury is Hanro of Switzerland’s aim, producing simple yet sophisticated pieces in high-end fabrics. This quilted jacket is the ideal coat for this time of year, both comfortable and smart and most importantly super cosy. Hanro’s prices are at the higher end of the spectrum but both the craftsmanship and quality are second to none and with the timeless designs, you’ll be rocking your Hanro for decades to come.
Quality Knitwear By Derek Rose
Wardrobe staples like crewnecks, zip necks and roll necks lay the foundation for every outfit you pick out and with that in mind, sourcing quality examples is not a task to be taken lightly. Derek Rose may be a brand better known for leading the way in loungewear, but it’s one that fully understands how important the essentials are, and so has built itself around quality and the finest materials. Here you’ll find no fuss, no clutter, no in-your-face branding. Just simple, quality items crafted to exacting standards.
Timeless Corduroy By Incotex
Menswear has moved on from the days when if you weren’t dressed in a suit, you weren’t dressed at all. Granted, choice may still not be as wide as womenswear, but us menfolk gain more wiggle room with each season. Enter corduroy trousers, the epitome of a classic wardrobe staple. A new favourite for trousers of the cord variety is Incotex, a brand that hails from Italy and sets a high watermark for impeccably cut trousers, most of which come packing pressed creases through the front to keep them looking smart.
Somewhere between denim’s casualness and tailoring’s smarts, corduroy trousers go up or down depending on what they are paired with. I’ve long adored corduroy fabric for its ability to withstand the test of time and makes for trousers that are more hardwearing than wool, but without denim’s roughness and their overall versatility is unquestionable.
*Pair with leather kicks for the ultimate weekender look.
Luxury Footwear By Gianvito Rossi
Renowned for using super luxurious materials to create some of the most statement shoes out there, Gianvito Rossi brings Italian style to your footwear collection, albeit at a fairly hefty price, but shoes should always be a long term investment.
Made in Italy from smooth calf leather in deep burgundy, these Chelsea boots are a particular favourite from the offering available on My Theresa, and best of all, they’ll look just as good with denim on the weekend as they do with corduroy trousers on duty.
*Just add thick cashmere socks for a decadent feel and to get properly Winter ready.
Just as you might research before spending hundreds on new speakers or tech, doing the same with clothes can make the difference between items that are unloved at the back of your wardrobe and pieces you’ll be wearing for decades to come.
